heart of nature

in southern serbia, around the town of brus, some of the finest ajvar, jams, and traditional fruit preserves are made—rich in flavor, crafted with care, and rooted in local tradition. for one of the producers, we developed a complete brand identity, starting with the name heart of nature — a name that speaks to the authenticity and origin of the products. we then designed a series of labels that reflect the diversity and exceptional quality of these handmade delicacies, capturing their warmth, tradition, and natural goodness.